OUR STORY
Built from Experience. Driven by Purpose.
EvolveWell didn't begin with software. It began with years spent
coaching people, leading frontline teams, and seeing firsthand what happens when good employees are promoted into leadership without the tools or support to succeed. We didn't set out to build another platform.
We set out to solve a problem we'd lived.
What We Learned
What We Learned
The Same Pattern, Everywhere.
We saw the same pattern play out everywhere. The best person on the team gets promoted into leadership, then handed dozens of people to manage with little training, few tools, and no preparation for what leadership actually requires.
Employees
Feel unheard, unsupported, and unsure if anyone knows their day-to-day reality.
Managers
Understand their team needs more from them, but lack the visibility, guidance, and confidence to lead effectively.
Executives
See the outcomes: turnover, disengagement, compliance issues, but rarely the everyday experiences causing them.
What We Learned
The Same Pattern, Everywhere.
We saw the same pattern play out everywhere. The best person on the team gets promoted into leadership, then handed dozens of people to manage with little training, few tools, and no preparation for what leadership actually requires.
Employees
Feel unheard, unsupported, and unsure if anyone knows their day-to-day reality.
Managers
Understand their team needs more from them, but lack the visibility, guidance, and confidence to lead effectively.
Executives
See the outcomes: turnover, disengagement, compliance issues, but rarely the everyday experiences causing them.
Three levels of the same organization, each experiencing a different part of the problem, yet none of them truly connected.
Three levels of the same organization, each experiencing a different part of the problem, yet none of them truly connected.
Three levels of the same organization, each experiencing a different part of the problem, yet none of them truly connected.
Why EvolveWell Exists
We built EvolveWell to
close the gap.
When leaders understand their people,
they build workplaces where everyone succeeds.
01
Employees are heard.
Their day-to-day reality reaches the people who can act on it.
02
Managers are
equipped to lead.
Managers are equipped to lead.
With the guidance, context, and confidence to act.
03
Leaders gain the
visibility to act.
Leaders gain the visibility to act.
A clear view of what’s happening across the organization.
Who we are
Who we are
The team behind EvolveWell
Peter Kennedy
CEO & Co-Founder
Prior to EvolveWell, Peter founded Tagger Media, a leading influencer marketing and social intelligence platform, and led it to a successful acquisition by Sprout Social. His work today is grounded in a deeper exploration of how people grow, remember who they are, and lead from that place, a philosophy that shapes everything we build at EvolveWell. He is also the author of The Remembering: A Journey Back to Self, exploring what it means to lead and build from purpose.
Alex King-Harris
Co-Founder
Alex's work centers on the human side of AI training, the belief that technology alone doesn't change behavior, but technology paired with culture, mindfulness, and real human connection does. With over 25 years as a breathwork facilitator, he leads our weekly EvolveWell Journeys sessions, the same practice that keeps our team grounded. He spent 15 years building Yogitunes, a music licensing platform, and brings that experience to EvolveWell's approach to enterprise.
Desiree Perez
President
Desiree leads strategy, product, and operations at EvolveWell, an AI-powered Workforce Intelligence Platform helping frontline organizations support and retain their people. Her perspective is personal. At 20 she started at a major German airport, managing a team of 80 by 22, and saw firsthand how disconnected frontline workers can be from the systems meant to support them. She holds a Master's in Leadership and Strategy, an MBA, an ICF PCC credential, and a Chief AI Officer certification.
Rob Kelley
Chief Revenue Officer
Rob Kelley is a revenue leader specializing in scaling SaaS platforms. As CRO at EvolveWell, he oversees the full revenue lifecycle — new business, customer expansion, and customer success — ensuring the company acquires, retains, and grows the right customers. Previously, he led sales at Tagger Media through its growth into an award-winning influencer marketing platform and its successful acquisition by Sprout Social. He operates from a conviction that durable growth is built on deep customer outcomes, not just closed deals.
Mitzi Fields
Customer Success Manager
Mitzi is a customer experience leader with more than a decade of helping organizations deliver exceptional service and measurable business results. Her background in the aviation industry shaped an ability to perform under pressure while keeping customers at the center of every decision. Passionate about building high-performing teams, streamlining operations, and implementing technology that drives results, she excels at the intersection of people, process, and innovation.
Katie Koerner
Marketing Manager
Katie, Marketing Manager at EvolveWell, brings the platform's story to the people who need it most. Guided by the belief that technology only creates real change when it's built around people, she ensures the human side of what we build is always front and center.
David Tobar
AI/Software Engineer
I’m an AI/Software Engineer at EvolveWell, and I bring over 14 years of experience building scalable, enterprise-grade applications across React, Angular, Node.js, and major cloud platforms. Over the past year, my focus has shifted toward designing and deploying production AI agent systems, from multi-agent architectures to autonomous workflows, with deep hands-on expertise in Claude and other leading AI models. I believe the best technology works quietly in the background, making people’s jobs easier without getting in their way. Based in Bucaramanga, Colombia, I bring a builder’s mindset and genuine curiosity for how AI can support the people actually doing the work.
Who we are
The team behind EvolveWell
Peter Kennedy
CEO & Co-Founder
Prior to EvolveWell, Peter founded Tagger Media, a leading influencer marketing and social intelligence platform, and led it to a successful acquisition by Sprout Social. His work today is grounded in a deeper exploration of how people grow, remember who they are, and lead from that place, a philosophy that shapes everything we build at EvolveWell. He is also the author of The Remembering: A Journey Back to Self, exploring what it means to lead and build from purpose.
Alex King-Harris
Co-Founder
Alex's work centers on the human side of AI training, the belief that technology alone doesn't change behavior, but technology paired with culture, mindfulness, and real human connection does. With over 25 years as a breathwork facilitator, he leads our weekly EvolveWell Journeys sessions, the same practice that keeps our team grounded. He spent 15 years building Yogitunes, a music licensing platform, and brings that experience to EvolveWell's approach to enterprise.
Desiree Perez
President
Desiree leads strategy, product, and operations at EvolveWell, an AI-powered Workforce Intelligence Platform helping frontline organizations support and retain their people. Her perspective is personal. At 20 she started at a major German airport, managing a team of 80 by 22, and saw firsthand how disconnected frontline workers can be from the systems meant to support them. She holds a Master's in Leadership and Strategy, an MBA, an ICF PCC credential, and a Chief AI Officer certification.
Rob Kelley
Chief Revenue Officer
Rob Kelley is a revenue leader specializing in scaling SaaS platforms. As CRO at EvolveWell, he oversees the full revenue lifecycle — new business, customer expansion, and customer success — ensuring the company acquires, retains, and grows the right customers. Previously, he led sales at Tagger Media through its growth into an award-winning influencer marketing platform and its successful acquisition by Sprout Social. He operates from a conviction that durable growth is built on deep customer outcomes, not just closed deals.
Mitzi Fields
Customer Success Manager
Mitzi is a customer experience leader with more than a decade of helping organizations deliver exceptional service and measurable business results. Her background in the aviation industry shaped an ability to perform under pressure while keeping customers at the center of every decision. Passionate about building high-performing teams, streamlining operations, and implementing technology that drives results, she excels at the intersection of people, process, and innovation.
Katie Koerner
Marketing Manager
Katie, Marketing Manager at EvolveWell, brings the platform's story to the people who need it most. Guided by the belief that technology only creates real change when it's built around people, she ensures the human side of what we build is always front and center.
David Tobar
AI/Software Engineer
I’m an AI/Software Engineer at EvolveWell, and I bring over 14 years of experience building scalable, enterprise-grade applications across React, Angular, Node.js, and major cloud platforms. Over the past year, my focus has shifted toward designing and deploying production AI agent systems, from multi-agent architectures to autonomous workflows, with deep hands-on expertise in Claude and other leading AI models. I believe the best technology works quietly in the background, making people’s jobs easier without getting in their way. Based in Bucaramanga, Colombia, I bring a builder’s mindset and genuine curiosity for how AI can support the people actually doing the work.
Ready to see EvolveWell in action?
See how EvolveWell helps frontline organizations turn everyday workforce signals into smarter decisions, stronger teams, and better operational outcomes.
Ready to see EvolveWell in action?
See how EvolveWell helps frontline organizations turn everyday workforce signals into smarter decisions, stronger teams, and better operational outcomes.
Ready to see EvolveWell in action?
See how EvolveWell helps frontline organizations turn everyday workforce signals into smarter decisions, stronger teams, and better operational outcomes.